Since 1975, Winston has been committed to delivering quality outdoor furniture. Winston had basic brand building blocks in place — logo, colors and typefaces — and had a good understanding of their brand positioning. They wanted to build upon this foundation to expand their brand’s visual palette, record their current photographic direction and create guidelines for the expression of the brand. I worked closely with the Winston team to explore their brand values visually — through color, texture, pattern, photography — and capture the brand vision in a useful, flexible set of standards.
The Green Cincinnati Plan communicates a community vision to address climate change and build a more sustainable, equitable, and resilient future. The 2023 plan charts a path to carbon neutrality, marking the most ambitious climate action plan in Cincinnati’s history. Working closely with the City of Cincinnati’s Office of Environment & Sustainability, I created a branding and design system that presented the collective efforts and goals of the Green Cincinnati Plan in a positive, community-centered and approachable package to share with local government officials, Cincinnati natives, and the general public.